Viblock was engaged to bring this vision to life – not just as a supplier, but as a collaborative partner. The urban street design required a custom mould, precision manufacturing, and a deep understanding of how local materials could reinforce a sense of place.

“We wanted the paver to be something that is 100% Dunedin,” says lead landscape architect Rob Lawry. “When you stand on the street and look at the ground plane, you know you’re in Dunedin – that paver and pattern is unique to this place.”

To achieve this, Viblock worked closely with the project team to test and refine multiple iterations of the paver. Gold-toned aggregate sourced from the surrounding hills was used to create the lighter hues, while darker tones incorporated black stone from Dunedin’s Blackhead Beach. This locally sourced materiality ensures the paving doesn’t just perform – it speaks to the land it’s built upon.

Viblock General Manager Jim Hunter says the result is a streetscape that deeply resonates with its surroundings:
“There’s a real sense of identity when you walk through George Street now. The design is visually striking, but more than that – it connects people to the place and its stories. That kind of response, where people feel pride and curiosity about where they live, is exactly what we love being part of.”

For more insight into how the project unfolded – and why it’s been called a “main street that’s 100% Dunedin” – you can read the full feature on ArchiPro here.